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Regular City Council Meeting Monday, September 11, 2017 Page 5 that identity consistently throughout, including the Facebook logo. However, with that additional detail, Councilmember Willmus stated his overall satisfaction with the web page, opining it was an excellent step in the right direction. Mayor Roe asked if the design of the site, logos and tag line decision-making had involved the city's Communications Department, with confirmation that it had by Ms. Collins. Mayor Roe agreed with Councilmember Willmus' comments that Roseville"Minnesota"be clearly identified. Councilmember McGehee stated that the web page looked nice and expressed ap- preciation for the program and work that had gone into it, opining it looked very professional. Specific to the logo, Councilmember McGehee agreed that "Minne- sota"needed to be specified. However, Councilmember McGehee also noted that since this is a different entity, similar to the Roseville Visitors Association (RVA), she was unsure if there needed to be so much emphasis on the consistency of logos. Councilmember McGehee stated that she would yield to staff's and the consultant's expertise and their recommendations, and had no problem with the logo being slightly different in specialized areas. Mayor Roe clarified that the RVA is a separate legal entity from the City of Ro- seville. Mayor Roe further noted that the city's Facebook page specified "Minne- sota." Councilmember Willmus reiterated his interest in speaking to the differences seen within the city's own branding and logo, suggesting it be made consistent in form from the marketing and branding standpoint. Ms. Kelsey advised that staff would work with the consultants on the branding and logos. Ms. Kelsey noted that one issue with the logo was in getting the full rose and city name in all applications due to the horizontal length and area availa- ble in some cases. Therefore, Ms. Kelsey reported that the intent was to find a compromise to keep the "R" and "rose" as the image to send the message that this was "Roseville, Minnesota" and to retain that unique branding and logo. Councilmember Laliberte agreed with her colleagues on the need for consistency and to ensure the "Minnesota" was clear. Councilmember Laliberte stated that she had one more problem with the "R" and the "rose," in that , it appeared the rest of"Roseville' was simply blocked off. Councilmember Laliberte stated her understanding of the available icon space for social media pages, but recommend- ed a similar solution to that used by the Alzheimer's and Dementia group and how they addressed that horizontal aspect. Councilmember Laliberte stated that she would prefer some such similar adaptation from the city's internal Communica- tions staff versus this shortcut. While being proud that Roseville was the first city in Minnesota to have such a site, Councilmember Laliberte also noted the chal- lenge in proactively making people aware of it in this area as well. Mayor Roe asked if the consultants were working on search engine optimization.