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Regular City Council Meeting Monday, September 11, 2017 Page 6 Ms. Kelsey advised that the consultant would provide quarterly reports at which time city staff would report back to the City Council who was accessing the site through a reverse prospecting module. Ms. Kelsey noted that the city would want to be selective in how it publicly communicated that information to retain confi- dentiality of those businesses or organizations who prefer to remain anonymous during their initial delve into the marketplace when considering locations. How- ever, Ms. Kelsey noted that this would allow city staff follow-up opportunities. Mayor Roe suggested that a more generic description in the reports to the City Council and public would be acceptable. Councilmember Laliberte expressed some concern with keeping the web page timely with job postings to keep them fresh and current, as well as news items be- ing timely. Councilmember Laliberte asked that Golden Shovel consultants con- tinue to refresh the site to keep it new so as not to become a challenge for the city. Ms. Collins advised that staff had been working with the consultants to build out the content of the page, resulting in a good timeline of content to keep it both rel- evant and fresh. Specific to the "Roseville" logo on the top of the page, Ms. Col- lins reported that conversations between the city's Communication Department and consultant sought to ensure there was no confusion with the Roseville city website; but agreed there may be something more creative that could be done to add"Minnesota"under the rose to better define it. Mayor Roe suggested that the City Council not get into the details of the design, but asked that staff take this feedback into consideration, especially the suggestion made by Councilmember Laliberte of the Alzheimer's and Dementia logo design if that could be adapted and provide some consistency. Specific to the housing tab information reviewed by Ms. Kelsey, Councilmember Etten asked if it got lost in this business tool. Ms. Kelsey responded that the "resident" tab on the city website led to this site as well. Councilmember Laliberte agreed that the city wanted to maintain the integrity of the site and anonymity of businesses and suggested generic analytics be part of regular reporting provided to the City Council and public. With city staff, the consultant and local employers all populating the site and providing city contacts, Councilmember Laliberte stated that her bigger question would be what the city wanted to do to proactively reach beyond those contacts. Ms. Collins reported that staff would provide a deeper dive at the October REDA meeting of public information that can be shared with a behind-the-scenes look.