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Final Plat Narrative
<br />The site under consideration for Final Plat is a 0.99-acre outlot of the existing west side of Rosedale
<br />Center, fronting on County Road B2, and in front of the Macy’s & JC Penney’s storefronts. The zoning on
<br />the property is Regional Business (RB), which allows restaurant with beer and wine by right, however a
<br />drive-through requires a Conditional Use Permit.
<br />Portillo's Hot Dogs was founded in 1963, by Dick Portillo, as a hot dog stand in a 6’ x 12’ trailer located in
<br />Villas Park, Illinois. The first drive-through Portillo’s opened in 1983, and the rest is history. Portillo’s is
<br />known for great food, fair pricing, fabulous customer service and speedy, reliable drive-through service.
<br />Portillo’s family menu has expanded from hot dogs only, to include Italian beef sandwiches, char-grilled
<br />burgers, fresh salads, ribs, and their famous chocolate cakes (made in the restaurant). The catering
<br />division opened in 1999, and in 2000 Portillo’s began shipping food to all 50 states.
<br />Over the years, Portillo’s has expanded to Southern California, Indiana, Arizona, Florida, Minnesota and
<br />Wisconsin. As of this writing, Portillo’s has 54 operating restaurants, with more carefully placed locations
<br />on the horizon. Each restaurant will employ over 120 people, and serve thousands more. Portillo’s
<br />success is attributed to their hardworking employees and loyal customers.
<br />The site under consideration for Portillo’s in Roseville presents challenges, as do most existing outlot pad
<br />sites of existing mall developments; primarily utility locations and perimeter setback/landscape
<br />requirements per code. The site contains easements for sanitary sewer, storm sewer, and public trail, as
<br />well as private utility lines for water and fiber-optic services to the Mall proper. In order to minimize
<br />impact on these existing conditions and maintain operational layout of the Portillo’s restaurant and
<br />setback/buffer requirements of the City, the building is located in the southwest corner of the site, with
<br />drive through circulation kept to the perimeter of the site. This allows the maximization of pedestrian
<br />safety within the site, and provides a secure and generous stacking area and by-pass lane for drive
<br />through traffic. The trash area is kept separate, but close to the main building in order to offer safe
<br />nighttime access by employees, and positioning such that access by the hauler is functional. Interior
<br />landscape islands are generous to meet the City landscape requirements. Perimeter and site landscaping,
<br />as well as the Portillo’s high-end building design and materials will offer a significant improvement to the
<br />Mall appearance from the current, temporary tenant uses that occupy this prime location.
<br />Building design considerations for the Portillo’s in Roseville will maintain the high standards of
<br />construction that other Portillo’s restaurants enjoy, with a custom designed, two-story masonry building
<br />of 4-sided architecture, covered outside dining, an amply stacked drive through lane with bypass,
<br />extensive landscaping, and a trash enclosure that matches the building. The walls of the building will be
<br />enhanced with artist applied “distressed” images, recalling the era of the Chicago warehouse district of
<br />the 1920’s. Tasteful building lighting will accent the upscale design of the building at night. This
<br />environment is continued on the interior, with a vibrant interior design of the same era. Customers will
<br />be met with a smiling crew in an open & visible kitchen, who prepare each meal individually for
<br />consumption either in the restaurant, or for carry-out.
<br />For those planning to take their food elsewhere for consumption,it is a fact that Portillo’s is highly
<br />respected for its superb drive-through service operation. During peak hours, typically 11:30AM - 2PM and
<br />4:30PM - 7PM (and as may be necessary at other times, or on some weekends and holidays), Portillo’s
<br />specially trained drive-through team of 6-8 employees are posted in the drive-through. Employees are
<br />clothed in weather appropriate outerwear (supplied by Portillo’s), along with walkie-talkies and headsets,
<br />menus, equipment to process cash and credit/debit card payments, and small paper tags (numbered) to
<br />be placed on each vehicle that corresponds to the order being placed. In addition, cones are provided for
<br />traffic control by staff as necessary, holding vehicles in place and directing their movements in real time.
<br />Depending upon the number of cars stacked, orders are taken near the menu board location, and the
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