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Attachment A Each year, the publicly financed share of administration for the Rice and Larpenteur Gateway Alliance should be reduced until that point that a sustainable private source of funding is identified and secured. After two years, SPACC could continue supporting the Alliance with professional services and facilitation. Our financial vision for the Rice and Larpenteur Alliance would include diverse and sustainable sources of income to include private philanthropy, corporate sponsorships, government grants and loans, and potentially tax increment or special service district designation. Community Engagement Community buy-in is imperative to the success of this effort. Success requires authentic engagement and relationships with cultural communities, renter communities, homeowners, existing businesses, and institutions. We must ensure community input is sought at each stage of the process and that diverse voices are represented as members of the Long-Term Alliance. To build a greater understanding of the places and people of the Rice and Larpenteur area, we suggest meeting at local restaurants, schools, churches, businesses and apartment buildings. Additionally, the Alliance will be represented at existing community events and initiatives such as North End Safety Fair (hosted by local apartment managers association), Rice Street Garden events, Community School of Excellence and Washington Technology Magnet, Galilee Lutheran Church, Karen Martyrs Day, and more. The Short-Term and Long-Term Alliance will develop and activate a Community Relations and Communications Plan which will include creation of a neighborhood brand, website, social media content, and quarterly newsletters. The Alliance will build relationships in the community via our own community events as well as supporting events held by partners in the neighborhood. We will work to keep area residents informed of opportunities to connect with a community calendar posted online and shared in the community. The Alliance may also sub-contract with local cultural liaisons to overcome language and cultural barriers that otherwise could impede the active participation of the local community. We are sensitive to ensure that improvements to the community are for the community (vs. new audiences who may risk displacement of current residents and serving the current res Finally, we propose engaging youth and families as a key audience for Rice and Larpenteur (as identified in the Vision). Already, Saint Paul Parks and Recreation offers youth programming in the area at the apartments off of Wheelock Parkway and near Washington Tech. Roseville Parks and Ramsey County hold events as Lake Mccarrons, we will engage parks departments from all three cities as well as Ramsey County to coordinate efforts and make sure all area residents are benefitting from public programs and services. Teens and young adults are also a fantastic resource for service projects and to develop the next generation of Gateway Area leaders. Placemaking and Activation Branding: The proposed budget sets aside funding to sub-contract with marketing, events, and placemaking firms to bring the community together and highlight the region and the progress towards the Rice and Larpenteur Area Vision Plan. A key deliverable in the first six months will be to create a neighborhood brand which will visually unify all print, online, and event communications for the neighborhood. Once a brand identity is created, the brand can be incorporated into community signage and public art. Funds are also set-aside for creating Neighborhood Design Guidelines (as recommended in the Vision Plan) to help provide consistency in appearance for future development or redevelopment in the region. 7