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<br />��a�.�v�s ■ �N�t�eo�s
<br />N40��E'sAd`s� B�r1�KE2S
<br />�.��°�e� ��r� l���� .�� �s�� � �1�t�anal �� S+�t�p�
<br />j[����� ��� ����.�� �a������.��� �����y� �����s��� �.c.s,�.co�v����o�,�oH����.,c��� �:
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<br />��' Si-IOP�ING C�NTEft AGE, JUt� � ?53
<br />,N i1NT�N10
<br />riti��uec! f *urot I�K�
<br />�;
<br />pt thc end p� the fyrst year, 17 wcre
<br />paye�g �vcrages, and, of th5 �ome
<br />� 6 wer� laca1s, Mou�aer say •
<br />�3 stores wer� in Qv�rages i�n the
<br />seconc� y��T•
<br />Consum�r credit proaSe�s
<br />The �an AntOn���e heaa 5��atahe
<br />situation Zzads t
<br />�ng among merchants. McCreless,
<br />on the 5outh side, caters toroW�ng
<br />government edical Ce ter s near-
<br />Aerospace M �enerall
<br />� by—and t� people who are � Y
<br />j�n homes costing up to $15,000
<br />� (althnugh, in fact, some $4��d�
<br />� and $50,0�� homes are �oc1ted in
<br />�; the area). , , area runs to
<br />�� North Star s tradin� ' While
<br />�;' ��O,QO� and $40>�QO homes,
<br />��,
<br />�_: Wond�rland's trad� are�l e e begin-
<br />�; passes an even w►�er rang ,
<br />� nin with $15,000 h�r�es and end-
<br />�;; � .
<br />� ing �n th� evelo ��neat0 now� u�der
<br />�. with vast d F�
<br />7 construction in its trade area �n the
<br />� $30,000 to $40>000 bracke`; 1,100
<br />�`� artments have been con-
<br />z�, luxury ap
<br />� structed within a two-mi�e radius of
<br />�
<br />�; Wonderland in the last ten mont s,
<br />�•�Y with canstruction starting on two
<br />�` 15-story apartment buildings.
<br />�; But max►y sources in 5an Antonio
<br />agree that the people on the South
<br />� side, where McCreless is located,
<br />� are solid creciit rist-s, while many
<br />.� ' her in-
<br />f4�` North side residents �ith hig
<br />;�'�: comes arc tougher io Gollect money
<br />��,
<br />from.
<br />' � ° credit business
<br />��`� ��� eo le
<br />� f�
<br />«Up on th� I�lorth side, P P.
<br />�?�r':
<br />;'�, .; have a tendency to live beyond t e�r
<br />��; Says one San Antonian.
<br />incomes,"
<br />�� « anies move them
<br />� pc�d their comp eo le
<br />{� around a lot nlore than the p P
<br />� living on the 5outh side of San
<br />� Y. Antonio:'
<br />�` North 5tar's stbu ines�s on credo
<br />��'r�r
<br />��;k��� per cent of their
<br />��� er cent in cash, ex-
<br />���;,, and about 70 partment store where
<br />'��"��`' ce t for the dep
<br />�� P
<br />'�'s= the relationship is reversed. T ese
<br />�" ures are true of Wonder-
<br />same fig
<br />���- land.
<br />s�`�� Both North Star and NCcCreless
<br />5 •�,-
<br />��'` le-level centers, except �r
<br />���, are sing
<br />�:��` their dep�rtment stores. Wander�
<br />�� land's site, howevcr, lends itself to
<br />�
<br />_ fine architecte�ral treatment o a
<br />co►itinuecl on f ollowirig P{���
<br />SHOPP�MG CENTER ArE, JUNE 1963
<br />���'�'`t �'�t�l�ll'�
<br />i� Centers'
<br />AI Sussman, your International Council ot Shopp E
<br />executive dire�ctor, said, in the Ma�ch issue of SNOPPING
<br />CENTER AGE: aCe; co�nQ�te� compste� com-
<br />"The catchwords for today romote, pro-
<br />pete� merchandise, merchandiseou Wi�� Se�IISSeQ� sell•"
<br />mote, promote, If this is done, Y
<br />All Shopp��B Center executives know this subconsciously at
<br />least; AI Sussman put it into wo►'ds. art is where you who
<br />The E'ROM�DTE, PROMOTE, PROMOTE p
<br />are responsible for promotake (�se tof ePratt Post raoutdoor
<br />tively and economi�ally m
<br />promotional displays ... already PROVEN sales stimulators
<br />th:ou8ho�t the world• ertips,the largest selectionof pe��nants,
<br />ya� nave ai your fing S available and at surpris��g�y
<br />banners, and outdoor display et of the small or giant-s�ze
<br />Iow costs for the tightest budg
<br />Center. u on request.
<br />Better take advantage now—our multi-col�r catalog P J e
<br />.�--- � �c c .
<br />PRA'T'1� P�STER CO.,
<br />3001 E. 30th Street • Indianapolis 16, Indiana
<br />_f-- _ ;. -=-.r— � ��
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<br />BlE
<br />AII.A
<br />ACE
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<br />RIM
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<br />TERS
<br />CE�
<br />EF
<br />INE
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<br />HES
<br />�
<br />�US SCj. ft.
<br />�r VESTAL PLAZA 25�',OO�Yo k
<br />Binghamton, N
<br />NAPLES PLAZA 100,000 plus sq. ft.
<br />�
<br />Naples, Florida
<br />SARASOTA PLAZA 2d0,000 plus sq. ft.
<br />�
<br />Sarasota, Florida
<br />IUS Sq. ft.
<br />* SEM I NOLE PLAZA 250,000 �_92'
<br />Crossroads �•�• R e 436
<br />Fiorida Ro
<br />North of Orlando, F�lorida
<br />please write or phone
<br />EASTEaI'� S�APPIt�G CENTEitS, !NC•
<br />b� Mp�� Walk, Cross Cnunty Center, Yonkers, N.Y.—YOnkers 8-9700
<br />"Eastern Builds Where Business is Built"
<br />37
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