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CASE NUMBER: 1569-84 Page 8 k. Building Material. The Pavilion Shopping Center to be constructed to the east (for which a building permit has now been issued) will be constructed of brick materials very similar to that used in the Roseville City Hall. The newest shopping center in Roseville on the Old Frontier site has also been constructed of that material. The applicants in this case propose to use a "rock -face concrete block". Until very recently it was assumed that the structure would be built of brick as was suggested at the initial meeting with the Council this fall. At the meeting with the Council in early December. when the development proposal was referred to the Planning Commission, several Council members expressed their strong desire for brick material. - We feel that this is a very important decision inasmuch as the overall quality of the Rosedale development area is an essential ingredient to its future success. If you wish to see the rock -face concrete block as proposed, you can see it on the back of the Calhoun Square Shopping Center at the southeast corner of Lake Street and Hennepin Avenue in Minneapolis. The front of this building is done in brick and is in keeping with the quality of the general Lake and Hennepin Area. The developer has indicated to us that he will leave the decision to the City, though he prefers the rock -face concrete block as it costs less. 10. We would remind the developer, the Planning Commission, and Council that the staff has worked closely and diligently with the developer to achieve maximum efficiency of the land. Obviously, the reduced setbacks and parking ratio confirm this intent. However, the discussion of these elements at the staff level has always been with the assumption that the building itself would be done in a "quality" material. The development of both new shopping centers north of Rosedale with the same brick material, we suggest, would be most consistent and aesthetically appealing.