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E A peak hour traffic count was conducted at the intersection of Fairview Avenue and County Road B2. This count is summarized in Figure 3. At the intersection all four approaches consist of two lanes for through and right turning traffic and channelized left turn lanes. Level of service calculations conducted with these volumes and geo- metrics indicate Level of Service A operations for the weekday PM peak hour. A copy of the computerized intersection analysis is shown in the Appendix. TRIP GE14ERATION AND TRAFFIC ASSIGNMENT(1) Trip generation rates developed by the Institute of Transportation Engineers were used to estimate the amount of traffic expected to De attracted to this shopping center.. On a daily basis this shop- ping center will attract an estimated 12,000 vehicle trips (6,000 into the center, 6,000 out). In the P14 peak hour the expected trip generation for the center is 1,050 trips (5AO into the center, 510 out). For purposes of analysis, it is important to realize that the stan- dard trip generation rates over estimate the total traffic added by this development to the external roadway system. It has been esti- mated that about 5 percent of the trips would be internal to the shopping center and that up to 25 percent of the trips attracted to tre conzer would be trips "intercepted" from the surrounding road- way system, and not be new trips added to roadways such as Fairview Avenue and County Road B2. The application of these reduction fac- tors results in a net trip genera'.,ion for the shopping center of About 8,800 daily tripe and 750 PM peak hour trips (385 in, 365 out). The direction of approach (trip distribution) for this center was e:tlmn,ted rased on existing traffic patterns to the Rosedale Shop- ping area. The expected distribution is: - 15% to/from North Fairview Avenue - 35% to/from East County Roan B2 - 25% to/from South Fairview Avenue - 10% to/from West County Road B2 - 15% to/from Rosedale Combining the trip generation with this expected distribution of trips results in a new traffic assignment for the Loehmann's Plaza Shopping Center. Level of service calculations were conducted with these development volumes for the intersection of Fairview Avenue and County Road B2. In the PM peak hour this intersection is ex- pected to have Level B operations with the Shopping center in place. The analysis is shown in the Appendix. (1) Trip generation information summarized in this section is based on information in October 12, 1984 memorandum "Traffic Analysis for Proposed Shopping Center in City of Roseville, M14" by Benshoo.f and Associates. - 4 -