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<br />~SI3VH:ffi <br /> <br />Reinvigorating Residential Recycling <br />In 2006 the City ofRoseville participated in the development of the Reinvigorating Residential Recycling <br />initiative from the Solid Waste Management Coordinating Board (SWMCB) - a region wide campaign to <br />increase recycling. The SWMCB is comprised of elected officials from the metro area counties. One of their <br />major initiatives is the Green Guardian and its associated website www.greenguardian.com. <br /> <br />Starting in November 2005, the SWMCB facilitated meetings between representatives from cities, counties, <br />haulers, end users and public relations firms. Representatives from Eureka Recycling also participated in the <br />initiative. The group identified the need to do more promotion of paper recycling and designed a campaign <br />called "Rethink Recycling." The PR finns designed various types of promotions from restroom ads, to <br />newsletter articles, to utility bill stuffers. <br /> <br />Each participant agreed to use the material in their promotional efforts. Roseville worked with Eureka <br />Recycling to customize a utility bill stuffer to reflect the Roseville program. It was then stuffed into the <br />City's water bills that were issued in October - December 2006. One-third ofthe city is billed each month, <br />thus all homes and businesses in Roseville received the bill stuffer. Eureka Recycling also used the <br />standardized photos and terminology from the Rethink Recycling campaign in the citywide guide to <br />recycling. Those images and terminology were used to update the information on the City's website. <br /> <br />As part of the campaign, Roseville's Recycling Coordinator Tim Pratt was put in charge of developing a <br />video contest. People were invited to create a :30 or :60 video using the themes of the Rethink Recycling <br />campaign. Pratt worked with SUPPOlt staff at CTV to develop a webpage where the videos have been posted <br />for public viewing and voting http://recycling.nsacwebcasts.com/. Voting continues through the end of <br />February. <br /> <br /> <br />RETHINK <br />RECYCLING <br /> <br />You can recycle Illore kinds of paper <br />than you trunk. Look on the reverse side <br />for )'our paper recycling guide. <br /> <br />ROSEVILLE \) RECYCLES <br /> <br />Paper Recycling Guide: <br /> <br />CAN I RECYCLE IT? <br /> <br />h;..,~,,, I!}f:;t<"'...."''''... 'e..')'.I..~lr<r-r <br /> <br />t;% /;j/~;$;it0-Z$!y:M.a.~~and~oll'~ <br />'~:;,~; ~'~:~;~;tn~:= <br />fA: !G:';;~0 ~-;\/fl'...Qm: bwb <br />. Sbrcddtd pJpct ill dr>srd ~ l-up <br />. Cu~ud OOlll':/i <br />.C'~dbcxes.cr.aa.:r~J'.u~~,cac~ix~ <br />. Shoe bo:m:,gili bom ~d dl.'ctn'aia ~ <br />. lktn3 from tor.J~y.e.tntdkatiOOi- lIud tlmcr wU>:lrin <br /> <br />";~Piw~~'~(lf..~I4i1l':(t'o\'irth(n<<t <br />~ ;~~finmn:fi'iemtcda'trolCfl.roo;h <br />i* i0PJP~to'Al.'h.mpkim.CUf'I~pbtCl <br />etQAv.-:=p <br /> <br />~~ <br />~~ <br />. R......SEVlLLE <br />Gf~\.IItt~on,t:Cffl <br /> <br />~ <br /> <br />t-1'~"'1 "",...~ .01. (;1t""G~"td,,,..h"'ll ," "llyvE')"K"l~.i""" <br /> <br />ROSEVlltE 0 RECYCLES <br /> <br />(1)11 t,51-791iil1i 'Alt'..uitl'{!lll)~f\'i1I(!,(~m <br />