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Regular City Council Meeting Monday, March O1, 2010 Page 6 ways to evaluate how effectively administration is serving the staff that they manage. Mr. Malinen advised that an employee survey was done several years ago to seek that type of input. Councilmember Pust encouraged City Manager Malinen to brainstorm within the department to find ways to improve internal service to staff ra- ther than concentrating on public input, similar to what a private versus public firm might do. Councilmember Roe noted that the public could be informally surveyed at the "point of sale" to determine how easy the process was to understand, the friendliness of staff serving them and their overall satisfaction with their experience with City Hall. Councilmember Roe noted that another measurement was staff longevity and turnover, and the need to invest in staff training. Councilmember Roe advised that this was one of the ten- sions or conflicts in the community telling the City in the Imagine Rose- ville 2025 process to invest in staff development versus funds being un- available to do so; and the need to identify development programs and how they impact satisfaction levels. Councilmember Pust concurred, opining that if that was a big value in the Imagine Roseville 2025 process, was the money being spent on that of less value, to eliminate the inconformity with those goals; and the need to eva- luate accomplishments (i.e., communicating diversity items in various newsletters and the website). Mr. Malinen noted how the various components of the Imagine Roseville 2025 process were disseminated to the public through the City's newslet- ter and on the website, including the annual report of accomplishments as they related to those visions. Councilmember Roe noted another way to measure communication to res- idents of happenings in the City is polling those attending meetings on how they found out about the meeting, and how staff was communicating with residents. City Manager Malinen suggested increasing the use of webinars for cost- effective training of staff; with Councilmember Roe clarifying that making those determinations was the focus of management not the City Council, with the City Council expressing concern about out-of--town travel. Related to Strategy D in the "not yet" section (Item 2.D.3) for more active support of existing businesses, Councilmember Johnson noted that several