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The City of White Bear Lake in September 2008 and will begin educating these residents <br />in 2009. The 2008 campaign worked to bring initial education about recycling Milk <br />Cartons & Juice Boxes, as well as Clothes & Linens to these communities. <br />Summary of Specific Strategies <br />1. Direct mail postcards <br />Direct mail is the most efficient, cost-effective way to reach every household, not just <br />residents who are recycling. ~Ie created a direct mail postcard that. <br />• was printed on 100% postconsuiner recycled content paper processed without the <br />use of chlorine to minimize the amount of paper and enviromnental impact, and <br />® was mailed after Labor Day, when people return fi-om su3nmer vacations anal when <br />families return to school routines, and <br />• contained an attention grabbing message that distinguished it from generic public <br />information and advertising. <br />Welcome to the fami[y~ <br />ir, usm6oduie,oo ba iewc~nKw_memlmd y~fr iegdiay~ <br />nnKrnm'e'[a,;M'__ nii[kanaai~ice 6oen,~ dckhn snd €I~ <br />(f~4fl Tl/. 4Owi fA4~l <br />,2. Articles and website <br />Eureka Recycling wrote newsletter articles for the communities we serve about milk <br />cartons and juice boxes as well as clothes and linens. These were released for newsletter <br />and website distribution. This information. provides the critical background anal <br />information that recyclers request on a daily basis via our hotline. <br />Date. _ Article Publication <br />03/0$ "Arden Hills Welcomes Eureka Rec c]in Arden Hills Cit News <br />03/08 "Lauderdale lZec clip Challen e" Lauderdale Ci News <br />03/08 "Ma lewood Rec clip Challen e" Ma lewood Cit News <br />04/08 "Now You Can Rec cle More" Arden Hills Ci News <br />05/08 "Make a New Addition to an Old Habit" Lauderdale Cit News <br />05/08 "Make a New Addition to an Old Habit" Ma lewood Ci News <br />05/08 "Make a New Addition to an Old Habit"" :Roseville Cit News <br />09/08 "St. Louis park Welcomes Eureka l~ec clin St. Louis Park Fens ective <br />3 <br />