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U'SAgain has also shown a commitment to continue Co educate residents about the <br />availability of weekly curbside recycling of clothes anal linens. They have supported efforts <br />to keep residents informed about how the materials are distributed, reused and recycled. <br />The option of recycling clothes and lin.en.s is not something that is new to most residents. <br />However, the availability of curbside collection. of these materials as part of their regular <br />recycling program is something that many residents are not yet aware of.. <br />~. Increase previous education efforts. <br />in every case where education was applied, there was an increase in either recycling milk <br />cartons and juice boxes; clothes and linens, or recycling as a whole; however, we know <br />there are even more matetzals to capture at the curb. But in order to sustain current levels <br />and ensure steady growth, more of the same education. is needed: direct mail reminders, <br />inclusion of new materials in all recycling education material, newsletter features, <br />reminders in recycling bins, advertisements, etc. In 200$, we took to the streets to provide <br />ane-on-one education via door-to-door outreach and attendance at events. The results <br />were impressive and substantial In the future, it is clear that taking this effort to every <br />street, every block, in every community {or at least choose more neighborhoods to target <br />with this e#i"ective education strategy) would prove successfi€1. <br />2. Provide education to new communities. <br />While education has been ongoing in Saint Paul, Roseville, Maplewood, and ):,auderdale, <br />many communities Eureka iZecycling serves through its curbside program have only <br />received one or two pieces of education about recycling milk cartons and juice boxes and <br />clothes anal linens. As we continue to add new cities, education to new households must <br />be introduced anal sustained. The proven education strategies and messages are the same, <br />but snore of it is required. <br />Eureka Recycling also works with third-party haulers who collect mate€-ial.s in other cities <br />and would be able to offer collection of milk cartons and juice bogies, as well as clothes <br />and linens to their customers. They need support to conduct initial anal or€going education <br />that is necessary to inform their residents about the new materials. With support, Eureka <br />Recycling can provide these haulers with the education materials and strategies they need <br />to successfully communicate with their customers so they can recycle more. <br />3. Add milk cartons and juice boxes to recycling programs beyond the curb. <br />'I'o date, Eureka Recycling, Tetra Pak and U'SAgain have focused on curbside recycling; <br />however, there are other places that recycling is collected. Just like curbside recycling <br />programs, other recycling programs require comprehensive education plans to incorporate <br />ne`v materials. l;or example, while curbside programs reach a large portion of the <br />residential recyclers, many people live in apartment buildings, condominiums anal town- <br />homes. Eureka Recycling serves over j0,000 households through its apartment recycling <br />programs- <br />Recycling milk cartons and juice boxes can also be incorporated in restaurant and other <br />commercial recycling programs as well as emerging public space recycling programs <br />designed to capture beverage containers that people want to recycle on-the-go. <br />10 <br />