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Roseville Wrap 1. 50% Cost Savings Plan Through actions already taken by staff, the City will sa�e $15,500 in printing/distribution costs. Discontinue the annual calendar $10, 0 0 0 Discontinue separate water report $5,000 Eliminate paid golf course ads $ 5 0 0 Proposed savings with new contract $11,400 TOTAL SAVIlVGS $ 2 6, 9 0 0 2. Effectiveness . Recycling Survey - 74% get information about recycling services from the Roseville Wrap. Other resources for information were the recycling company at 26% and other newspapers at 21%. (Respondents checked all that applied.) . 1998 Survey — 8 1% read the resident newsletter regularly; 82% rated the paper effective or somewhat effective . Citizens' Academy — 9 of 22 participants heard about the Citizens' Academy through the Roseville Wrap . 7uly/August 2001 registering/voting article: City received more than 40 calls about registering to vote. • Sept/Oct 2001 buy three get one round free golf coupon at Cederholm: Appro�mately 50 people redeemed the coupon. The Golf Course Superintendent said this was the highest response rate of any other print advertising that they had ever done. . January/February 2002 recycling article: recycling coordinator ca11 volume doubled. . Jan/Feb 2002 radon testing article: tied to a Ramsey County campaign with reduced price home testing kits for Roseville residents. The Wrap arrived in homes beginning Dec 29. In the first three working days after that, the County received more than 30 orders for radon testing kits. By the end of 7anuary, the County had received orders for nearly 500 kits meeting -- its goal for the entire three-month program. . March/April 2002 compost bin article. 280 residents ordered bins. Last year Ramsey County paid for a direct mailing to advertise two sales. Only 243 residents ordered a bin that year. �