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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 HRA Meeting Minutes — Tuesday, May 18, 2010 Page 5 proposal as presented, at a cost not to exceed $40,000. Ms. Kelsey noted that Mr. Hornik had worked with the City several years ago to reinvent marketing efforts for the Home and Garden Fair, resulting in the Living Smarter Campaign. Ms. Kelsey introduced Mr. Hornik. Mr. Hornik provided a brief history and potential marketing concepts utilizing limited resources while allowing promotion of Roseville as a community embracing sustainable living. Mr. Hornik briefly reviewed his proposal and timeframe for initiating a pilot program to reach 25 — 45 year olds through traditional and new media options, starting in August of 2010 with a six (6) month launch, followed by review of that pilot program, then resuming for an additional six (6) months based on responses and advance deployment of a tracking system to determine that response rate. Discussion included the timing for launching the program, with the August start intended as the initial touch point for people to consider making a decision, with followed exposure and then making a decision 6-8 months later; consensus that this marketing effort was long- overdue for the community; and use of websites as part of the marketing campaign. Motion: Member Pust moved, seconded by Member Masche that the RHRA hire Mr. Hornik for development and completion of a marketing campaign for the RHRA, based on the Request for Proposals (RFP) and his proposal as presented in the Request for HRA Action dated May 18, 2010; and enter into a contract in an amount not to exceed $40,000. Ayes: 7 Nays: 0 Abstentions: 0 Motion carried. b. Rental Neighborhood Enhancement Program (NEP) Executive Director Trudgeon noted that the City experienced higher code enforcement issues at rentals that in owner-occupied units, requiring more frequent staff review of those properties. However, Mr. Trudgeon advised that, after consultation with the City's Code Enforcement staff, they believed that they could absorb the rental NEP program with the existing NE program at no additional resource cost. Mr. Trudgeon advised that the program would be incorporated into this year's program, with the entire City covered over a three-year cycle for review of all properties city-wide, with a certain percentage of those properties included as part of that annual progression. Mr. Trudgeon opined that the City's Code Enforcement staff was superb, with an excellent staff person performing the exterior walk by's for NEP; and advised that staff would measure results and be able to accomplish better information on single-family, registered rental properties. Mr. Trudgeon noted how receptive and positive residents were in those designated NEP areas, with the maj ority of phone calls fielded by staff only seeking clarification, part staff's preferred education process. c. RHRA role in fostering housing Mr. Trudgeon advised that staff was only presenting this information to advise members that the RHRA had previously defined the role of the Board in fostering housing redevelopment projects as indicated in the attachments to the Request for HRA Action dated May 18, 2010, including the 2030 Comprehensive Plan (Attachment A), the 2008 — 1012 RHRA Strategic Plan (Attachment B); and the 2010 RHRA Work Plan (Attachment C), with each of those documents highlighted to indicate that function. 10. Information Reports & Other Business (Verbal Reports by Staff and Board Members): a. Option Agreement with Roseville School District