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Regular City Council Meeting Monday,January 10,2011 Page 26 questions yet to be established and guided by the Parks and Recreation Commis- sion and Master Plan Guiding Team. Mayor Roe noted the breakdown of the proposed budget for implementation pur- poses (Attachment A) included in the agenda packet, opining that it was helpful. Mayor Roe questioned who of the Council would be participating in the organiza- tion team. Mr. Brokke responded that Councilmember Willmus had been identified, based on his past involvement; however, he welcomed additional involvement of any Councilmembers. Councilmember Willmus expressed some concern with how the funds were being allocated, and provided as a bench handout, a memorandum from Finance Direc- tor Chris Miller dated January 6, 2011, attached hereto and made a part hereof Councilmember Willmus spoke in support of using the Communications Fund versus taking allocated monies from Park Improvement Plan (PIP) funds. Coun- cilmember Willmus suggested consideration be given to fully funding the survey through the Communications Fund, currently at 94% funding and significantly exceeding the target range of 20%. Councilmember McGehee concurred; opining that she was not interested in taking money from the Parks and Recreation Budget. Councilmember McGehee ques- tioned the budget amount of$24,500 for marketing, and whether that was antic- ipating marketing for a referendum. Councilmember McGehee noted previous movement for a referendum and anticipated that the Master Plan process was building toward that again. Mr. Brokke advised that the funds were proposed to provide community informa- tion and involvement. Mr. Brokke reviewed the Master Plan process as commu- nity value-based, and anticipated that the survey would validate what had been done to-date; and the purpose of the community outreach budget was to inform citizens of what was being done and seek their support for how to proceed. Discussion ensued related to whether or not positive results were achieved by the survey and ramifications of those results; and assumptions on the statistical validi- ty of the survey no matter its results. Councilmember Pust noted her well-established reputation for being opposed to surveys; however, if being pursued, spoke in support of it being paid for from Communication Funds, not the PIP. Councilmember Pust spoke in support of us- ing Survey Monkey and designing it exclusive to the City of Roseville.