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HRA Meeting Minutes – Tuesday, September 21, 2010 Page 2 taking action to reduce usage; measurable savings in reduced electric and natural gas use; with proven measurement and verification (M & V) methodology. Mr. Kuso briefly reviewed other types of programs in their initial pilot stages, or anticipated, with only preliminary results available to-date for the first seven (7) months since inception, and the inability at this point to report any discernable savings when compared to savings adjusted for participation in other conservation programs. Mr. Kuso advised that Xcel continued to implement ongoing revisions and improvements in the programs, including email or online reports to reduce delivery costs of the reports and analyses; and expanding offerings to all Xcel customers, allowing added functionality to allow comparisons, benchmarking and analysis, including leveraging additional management of individual accounts on Xcel’s existing Online Account Management (OAM) entitled, “My Account.” Discussion among Mr. Kuso and Members included the engagement of a third party engineering company at the end of the pilot program to analyze all data, with a final report to Xcel’s market research group on any statistical programs due sometime in 2011; with the final report to the State of MN Office of Energy Security. Further discussion included different energy audit programs offered directly to customers ; current integration of online energy audits that are still in the development stages; various software vendors making online programs available, but not all customer-friendly at this stage; and smart metering and saver switch technologies, with more customer interest shown each year. Chair Maschka thanked Mr. Kuso for his informative presentation. Energy monitor available at Library Ms. Kelsey displayed a kit available at local libraries for residential consumers called a “Power Meter” allowing consumers to determine where their greatest energy uses and/or appliances were located in their home; their efficiency during normal use; and the ability to hook the monitor up to a home computer to obtain further information on their consumption, as well as comparison advise and paybacks on replacement of existing appliances. Ms. Kelsey noted that the kits were available for free use, with a library card, at most local libraries. Living Smarter New Web Site – Marketing Update Ms. Kelsey provided members with an update on the HRA’s Living Smarter Marketing Campaign and unveiled the new Living Smarter website. Ms. Kelsey briefly reviewed the various components of the website and links to other sites, including the City of Roseville’s main webpage. The website received favorable responses from members. Discussion included how the links performed; ensuring that the website was continually kept up-to- date and provided additional and current information as it became available; and the user- friendliness of this site compared to the regular City website. Ms. Kelsey further reviewed the City’s most recent newsletter promoting Living Smarter marketing information providing the easy access to the Living Smarter website, as well as a recent advertisement and mention in the editorial of the Mpls./St. Paul magazine; and back slash key codes for tracking where the advertizing was being most effective. Ms. Kelsey reviewed various statistics to-date from hits to the Living Smarter website; those from the local area; in-state and/or out-of-state; referrals from other websites; amount of time spent by visitors to the website and their areas of interest; and the origination of those hits from home-based computers or mobile phones. Suggestions by members and discussion included adding the Living Smarter icon and link to the City’s front page website; presentation of this marketing information and statistics to-date to the City Council for their information; reiterating the need to keep the information current on the